How a simple question — "why is camping gear so heavy?" — became a mission to lighten every pack.
Traditional camping gear hasn't changed much in 30 years. A "basic" setup still means hauling 40-60 lbs of heavy, bulky equipment. For weekend campers, van-lifers, and backpackers alike — that weight is a barrier to adventure.
We knew there had to be a better way. Ultralight principles from backpacking could be applied to every category of camping gear — if someone was willing to re-engineer from scratch.
Every Starley product starts with a weight budget. We ask: "What's the minimum this can weigh without failing in the field?" Then we select materials and design accordingly.
Aircraft-grade aluminum, 210T ripstop polyester, food-grade anodized aluminum. No cheap substitutes.
Every prototype is tested in real conditions — desert heat, alpine cold, coastal wind — before production.
Based in Qingdao, we control our supply chain end-to-end. No middlemen, no quality compromises.
Recyclable metals, reduced packaging, and a take-back program for worn gear. We're not perfect, but we're trying.
First prototypes tested in Shandong province campgrounds. The foldable table design finalized after 14 iterations.
Word-of-mouth drives 60% of sales. First international orders to Japan and Australia.
Full product line launched. 85%+ YoY growth. Now shipping to 30+ countries. 10,000+ campers served.
Ultralight tent, sleeping pad, and backpack launches. Expanding to European market. Our biggest year yet.
Passionate campers, engineers, and outdoor enthusiasts — based in Qingdao, shipping worldwide.
Founder & Head of Design
Operations Director
Lead Engineer
Customer Experience